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Copyright: neyro2008 / 123RF Stock Photo Marketing integration is a key factor in optimizing market performance, yet a recent study of nearly 1000 marketers found poor digital marketing integration across channels. According to a recent report by Oracle...

People spend twice as much time online as they used to 12 years ago. And while we say it a lot, the way people shop and buy really has changed, meaning offline marketing isn’t as effective as it used to be. Marketing has always been about connecting...

“Digital” has come a long way since its origins as 1s and 0s and has quickly evolved into a strategic priority for nearly every company. As organizations wrestle with the talent and leadership implications of digital, a major obstacle to making critical...

In the game show Jeopardy, the answers are given first then contestants provide the questions. Digital marketing can be like that. Often times we provide the answer before we know the question. For example, if the answer is “Facebook”, the question...

Digital marketing seems to have grown up in the blink of an eye. In just a few short years, it’s expanded from a small component of some companies’ strategies to the central force in marketing innovation around the world. In a 2014 AdWeek report, more...