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CIOs and CMOs may come from vastly different backgrounds, but there is no reason they can’t form the kind of collaborative partnership that is focused on a common business goal. Recently there has been a lot of discussions around the increasing link...

Dr. Evil played by Jared Elliott Whether you’re marketing for a huge corporation or a local coffee shop, if you do not have a marketing plan in place, make it your first priority. Just as you wouldn’t start building a house without a blueprint, you...

How do law firms create a value culture that becomes a key differentiator in the race to win over new clients? That cement and expand their existing client relationships? Value Culture Gets Redefined The traditional value culture of industry experience...

November 2007 was a weird couple weeks. It was my third month on the job and I’d just received management duties for an entire business unit. While this was a sweet opportunity, it came with high stakes: I was expected to grow revenue immediately...

“Make your mark in New York and you are a made man.”  –  Mark Twain It’s a funny story…… When I was in college, I was sitting in a bar with a friend and we were looking for a one-hour college course to fit into our schedules. It had to be between ...