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I suddenly realized I hadn’t done a year-end wrap-up post here at Skeptools. I’m always talking about how skeptics need to measure what we are doing, so I should practice what I preach. So below you will find the top viewed content in my...

Reflections on the Plenary Talks at IWMW 2013 Sketch note of Dai Griffith’s talk by Kevin Mears (@mearso) In a recent post I described how “The Job’s Not Over Till The Paperwork’s Complete” and summarised the ways in which...

A lot more emphasis is now getting given to one particular way incoming links, and far less value for reciprocal hyperlinks. The huge query is: How can I get a excellent crop of 1 way hyperlinks? Everyone in the Seo neighborhood is conscious of the...

Social content platform Livefyre has launched a product that consolidates all of its many services into a evolved suite. In doing so, it provides marketers the functionality necessary to easily manage user-generated content throughout a campaign’s lifecycle...

There’s been a big push from startups promising to help marketers and publishers take advantage of all the user-generated content that’s posted to social media, but Livefyre CEO Jordan Kretchmer suggested that one area has been relatively neglected ...