Creative brand identity is all about being creative in every aspect of your business. Be creative with your business stationery, marketing materials and signage. The creative design you choose for your stationery and letterhead will reflect on your company and help to set your business apart from the competition. Here are a few ways that you can incorporate creative elements into your business:
Brand identity and letterhead design are foundational elements of any successful business. Be creative with your stationery. Whether it’s your logo or the color palette you choose for your letterhead and envelopes, bright colors and interesting patterns can make your letterhead and envelopes stand out. Letterhead templates are available online and in many retail stores.
Another way you can incorporate creativity into your business letterhead template shows attention to detail. One mistake that many companies make is to have poor spelling or grammar. A boring business letterhead template shows a lack of consideration for their clients. The creative letterhead template shows that a potential client is professional and pays attention to detail.
Geometric shapes and repeating shapes are very interesting and can be used to build a professional, yet unique, branding identity. The best part about repeating shapes is that they are very easy to replicate. All you have to do is cut out the shape you like, write some text, and then have it printed. A business letterhead template showing a repeating shape looks very professional and can be easily re-used for future correspondence.
The typeface you use in your letterhead design will also reflect upon your identity. The best letterhead templates show a consistent typeface that is easy to read. Your font should be clear without being too fancy. It should have minimal lines to support all of the important text content.
A great way to keep your letterhead creative and modern is to include a special color palette. Using a color palette with different hues and textures can add depth and dimension to your letterhead. The best colors are ones that do not overpower the other text content. The font color should also be the same in all of your text, but bold in a complimentary color. This will make your brand more distinctive.
As mentioned at the beginning of this article, the best way to be creative with your business letterheads is to use templates. They save you time and money, while allowing you to be truly creative with your own designs. Not all printed letterheads templates are created equal, though. You should look for one that offers a great customer service, is easy to customize, and most importantly, comes with a high quality graphic on top.
Once you have a great template, your next step will be to come up with your own letterhead design. A good template will give you a guideline to work off of, but ultimately, the design is up to you. Geometric shapes are very popular and can include a lot of fun things, such as circles, squares, and rectangles. Bright colors are also a great way to make your letterhead stand out. Be creative with your business letterhead printing and get a truly unique and eye-catching design that your customers will love.
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