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“Make your mark in New York and you are a made man.”  –  Mark Twain It’s a funny story…… When I was in college, I was sitting in a bar with a friend and we were looking for a one-hour college course to fit into our schedules. It had to be between ...

The following is a living, breathing, growing list of LOCAL search and SEO tactics. Treat it as a loose, step-by-step process that you can follow for your own local SEO campaign. If you’d like to contribute something that I’ve missed, improve...

The era of the CMO has arrived. Chief marketing officers are more important to the success of global businesses — and more powerful — than ever before. Marketers are not only executing on corporate strategy, but are also often among the key shapers...

This post originally appeared on Business Insider. Too many times in recent months, headline writers have had reason to write that "Coke is losing its fizz." Pepsi-Cola surpassed Diet Coke to become the second biggest soda brand in the U.S. (Coca-Cola...

Too many times in recent months, headline writers have had reason to write that "Coke is losing its fizz." Pepsi-Cola surpassed Diet Coke to become the second biggest soda brand in the US (Coca-Cola's biggest market,) Beverage Digest said last month...