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By Michael Karp Here is a unique approach to making money from content marketing. I view content marketing as a reciprocal exchange of value between business and consumer, and the greater this reciprocal exchange of value, the more money is made and...

When I tell small business owners that I specialize in marketing, a common reaction is, “Oh my gosh, I could never do that. Marketing is so hard.” And while I appreciate the compliment, the actual work of marketing doesn’t have to be so hard. Often...

Although people sometimes have trouble setting up affiliate programs, the truth is that it is far easier than it first appears. The primary goal of this article is to get you launch your affiliate marketing campaign. Be very careful not to abuse this...

“Right now is the moment in our podcast where we talk about our sponsor. Julia Turner, what have you got?” says Slate’s Stephen Metcalf. Twenty minutes into the weekly Culture Gabfest show, he is marking the start of a commercial as he turns to Turner...

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