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The era of the CMO has arrived. Chief marketing officers are more important to the success of global businesses — and more powerful — than ever before. Marketers are not only executing on corporate strategy, but are also often among the key shapers...

EMERSON T. BROOKING AND P. W. SINGER NOVEMBER 2016 Direct link to the publisher – Like most every­thing today, the campaign was launched with a hashtag. But instead of promoting a new album or a movie release, #AllEyesOnISIS announced the 2014 invasion...

Waverley Knobs presents the Branch-Out Podcast with your hosts, Evin Charles Anderson and Tatiana Ivan. We discuss all the exciting facets of digital media and marketing for businesses and professionals. Our goal is to empower you so you can increase...

You know the SEO story. You produce “great, unique content.” Then you write guest posts and ask influencers for links. It’s a simple story. And it’s not a lie. It does work. But it’s not what any of the top sites on the...

  There's a huge shift underway, with social media ad budgets being reallocated to native ads. BIA/Kelsey projected that social media advertising would balloon into an $11 billion market in 2017, with native advertising representing 42% of that...