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Macy's is a mobile role model Registration is open for the third annual Mobile FirstLook: Strategy 2014 conference Jan. 15-16 featuring speakers from Macy’s, eBay, Coca-Cola, Office Depot, Lowe’s, Amazon’s Zappos, Anheuser-Busch InBev...

Make sure you're aware of these common LinkedIn ad mistakes before starting a campaign. Advertising On LinkedIn LinkedIn is recognised as the world’s largest professional network. Regular activity, such as writing updates, contributing to group discussions...

Each week, MediaShift will list upcoming online trainings and courses for journalists and media people — with a focus on digital training. We’ll include our new DigitalEd courses, as well as those from Mediabistro, NewsU, rand others. If we’re missing...

Creating successful online marketing strategies is about finding ways to increase the number of clients. It’s also a way to stay in touch with your existing customer base. There are some key components that can help fuel business growth and take your...

Paying to play? It’s against my public relations religion. That’s what Lisa Buyer would say five years ago if asked if she would be advocating the  But today the lines of paid, earned and owned are blurred by the alluring potential of...