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Marketing is often referred to as a combination of art and science, a balance of creativity and analysis. This combination is what routinely draws marketers to the field and it is no different when applied to social media marketing. Well-defined metrics...

I wrote an article recently about there being no such thing as a “quick” content audit, which led me to start thinking about the same process as it relates to social media content. Social media is such an effective method of distributing...

Social media marketing has become an essential piece of any comprehensive promotional strategy. Businesses of all sizes have come to understand the importance of building a community via branded messaging on Facebook, Twitter, LinkedIn, YouTube, FourSquare...

In Part One of this article, we looked at some of the reasons why WordPress provides an ideal platform to market your business on social media. In this section, we examine a number of tracking tools, services and applications that allow you to: Search...

Every year, somebody proclaims that SEO is dead simply because Google has made some changes to its algorithm. But don’t worry, this post won’t be declaring that SEO is dead, dying, or even coughing up blood. However, the days of...