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The traditional way of marketing brands, products and services make use of either indirect or direct methods of reaching out to targeted customers. These methods are clear-cut and very straightforward – you just need to invest money, perform a set of...

Business Insider appears to be handling its business. Re/code reports that the digital upstart is nearing a deal with German publisher Axel Springer that would value the site at around $560 million. If the deal closes on those terms, it would price...

CYNOPSISDIGITAL 04.19.16 Good morning. It’s Tuesday April 19, 2016, and this is your first early morning digital briefing. TODAY’S CODEBREAKER Out-stream video advertising: Out-stream video placements are video ad units that aren’t tied to content...

The Friday Wrap is my weekly collection of news stories, posts, studies, and reports designed to help organizational communicators stay current on the trends and technology that affect their jobs. These may be items that flew under the radar while other...

New post from The eCommerceFuel Blog: Today we’re chatting with Chad Myers of 80-Lower about the challenges, anticipated and otherwise, of selling controversial products online. Chad talks about how he got into selling gun parts, as well as some of...