If you have heard of Google + Collection and planning to use it, but clearly don’t know what it is, then we are here with our “Everything to Know about Google + Collection List”.
28% of people age between 15-34 that use Google plus
Click To Tweet
At first, this is no rocket science, rather a collection of your favorites. Assume it something like the Pinterest boards where you define your liking and subject in certain boards. Although it is not exactly like Pinterest, still, it is the closest one. Call it more of an interactive magazine that won’t only features, content, but will also improve conversation with people who are likewise interested in certain topics. We hope, now you know what we are talking about.
For everyone who is not using Google rigorously, we wish you start it as early as possible, as it is already turning the tables.
So, here you have an opportunity to have your groups targeted. Start categorizing the posts, videos, and photos the way you want it to be. If you are hesitant about creating the Collection and really don’t know where to proceed, then the Good News is, Google has already released a description GIF that will lead you to a successful first collection. Click here to have an access to the same.
With the help of the image below, you can start with the creation.
A dialogue box will appear here and you will have to fillup the name here.
While curating your collection, you can think of blog posts, infographics, and podcasts. It is going to be a support for you as well as the people who are linked to the same niche. So, as you are familiar with Google+ Collection now, it is the time to improve the online marketing strategies with the help of this astonishing feature. To be more precise with your collection creation, here we have the most efficient tricks for you:
1. Keep Your Specific Tips Under One Collection
Does your audience seek more valuable tips? If so, then you need to organize your content in a collection. The first step should be determining a way to start your new collection. Make sure you move ahead diligently because it is going to be your most important decision in setting up the game.
For an instance, if you are a photographer, you will have to create specific collections for every theme. Camera types, photography tips, wedding theme, aerial views, divide it all in different collections.
However, you should not be over specific with the collections. It is said that when it is about Google+ Collections, rather than being too specific go a bit general. A lot audience will be attracted to your account just with the right selection.
Once done with the campaigns, the next is optimizing the collection’s image, color, and size. The images appear in the Collection page itself and even in the Collection Shares and Featured Collection previews. Although, there are default images for optimizing the collections, yet it will be better if you would use the custom images. If you have a broader theme, there is a chance for broader appeal too. In fact, there is even the chance for increasing your followers in the near future.
2. Document Campaigns
Just like you used Facebook and other platforms for promoting certain campaigns, even the Google+ Collection can be used to document various events. It is a great tool for organizing all the events and promote your content in front of the mass. Starting from the blog posts that of your campaign videos and image, you can plan and post everything here.
1.5 billion photos are uploaded to Google+ each week
Click To Tweet
All sorts of social media campaigns, contests, and promotions can be handled with this campaign management tools, letting you connect with a wider audience. Instead of messing up with your audience, you can focus directly on the relevant ones.
3. Organize Ideas
To reduce the noise on your account, you need to go specific with the ideas. Use a Collection to target a specific segment of the potential audience. Without being too specific you need to let your ideas flow in the right direction.
Here is one example of Collection ideas:
Suppose you have been promoting a wedding blog, then it needs to have the ideas properly collected and creatively described. Showcase the height of your creativity with your Collections and ask yourself these questions:
What content, you should go for?
What should be the best title?
How often do you need to post?
What approach you will be taking to share the content?
You can share the contents with the public as well as in the circles you permit. Once published move the content to a Collection you want it to be in. This opens up the road to niche curation as well as permission marketing.
4. Categorize Services and Products
It is often seen that companies often make mistake by not using or showing their products and services on their social pages. The fact does remain that this single mistake often cost a lot to the companies and push them backward in terms of the lead generation as well as effective campaign
You should make sure that as a company or business, you must have some services or products to showcase all your social campaigns as well as social networks. The best way to do is to use Google+ Collections which enable you to share your product images and how to guides in a very effective and categorized collection. In case you are a service company you can share ideas about how to use your services and what would be the benefits of the product for the consumer.
With the tools to use for categorizing your services and products is Social Pilot which not only enables you to categorize your products or services but also provides efficient product posting services.
5. Sort Keywords
There is no doubt about the efficiency of google in providing keyword specific results, and same is the case with google+. One should never try to undermine the efficiency of google+. People search with keywords on different social networks and Google+ is no exception.
It is very important for a company or business to strategize your G+ collections with keywords. For example, in case you are offering online sports accessories for the sports person, try to use keywords like “how to get the best sports gear” or “how to get sports gear”. This will not only bring leads but will also generate more attention to your collections. It is important for you to use as well research on keywords related to your work and use it effectively on Google+. It gets a better understanding; let us follow this with an example.
We searched for the keyword “On page Seo” on Google+ and we obtained the very first result as a collection. With this, you can easily imagine how well it works for content discovery on Google Plus.
Google keyword planners prove to be efficient for this purpose too.
6. Inspire Customers at All Stages
A potential business or company has customers at all stages with each of them looking at the company with a unique perspective and expectations. It mostly depends on how you inspire customers at all stages which can make them an existing customer. Inspiring your customer is as much important as any part of your online campaign.
One needs to make certain that throughout the social pages there are dedicated and varied niches that can attract customers and individuals of various stages. It is certain that you can come across potential customers, current customers, and former customers who can be searching for that piece that meets their precise expectation or nature. Hence, it is necessary that through your social pages you create specified content that is looking to target all customers of a specific market segment.
SocialPilot is one such tool that helps you create content for your visitors by giving content suggestions based on the types of the people who visit the social page. It also enables you to create engaging content while at the same time making it available, according to the given niche or platform for your users.
Google+ is certainly one of the best social handles around. It is necessary for you to make sure that your strategies and campaigns are walking by the side of Google Collection. Make sure that your action plan lays equal importance to all characteristics of the strategy. With a proper strategy at the place, you can soon convert most of the probable customers into real customers.
The post Google+ Collections: How To Use Effectively In Your Business appeared first on SocialPilot.co.