Whether you are a marketer, seller or wholesaler, Pinterest can be an excellent platform for all type of businesses to market their brand in a unique way. However, sometimes developing a good strategy can be tough. To help endeavor this we have compiled a list of do’s and don’ts for your Pinterest marketing strategy.
Do’s of Pinterest Marketing Strategy:
1. Complete your profile:
Complete your profile including the keyword that users will search and describe your business. Upload a good logo as your profile picture. In addition, create minimum 10-12 boards and pin at least 9 pins on each board because this gives the active appearance and people explore your board.
2. Create First 5 Board:
If you have not started pinning yet, start creating your first 5 boards for things your audience loves. Add a few pins to each board. For example, you can create 5 boards that your audience loves or create 5 boards for things your audience feel difficulty in finding.
3. Use Secret Board to Save Content for Future:
This is really great tips, if you have awesome images to repin, don’t worry, just create a secret board, pin an image to that board and add original pins URL in the caption, so you can go back and repin it publicly later.
4. Have Awesome Cover Photo:
Your cover photo is your first impression and the first things user sees when they come to your page so make it attractive. Also, Pinterest allows you to choose which pin to use as your cover image so don’t forget to optimize the cover image of each board. Choose attractive, bright and high-quality image as your cover photo.
5. Engage Influencers:
If you don’t have a lot’s of Pinterest followers but that doesn’t mean you don’t have fans that do. You can find and engage your most influential fans from our fans & influencers page.
6. Follow Your Competitors:
Find out your competitors Pinterest account, find out what they are actually doing on Pinterest and learn from their actions. If you follow your competitors, they do it for you as well.
7. Share Your Blog Posts:
It is fine to share your own blog content. Put some effort into choosing interesting images for your blog in the first place. This will naturally interest pinners into sharing it further.
8. Join Community Board:
When you join community boards within your business sector, you reach a highly-targeted audience that you wouldn’t otherwise have access to. They not only reach to the contributor board but also allow users to follow the community board. Really, it’s a great place to find relevant content to pin.
9. Track and Measure Your Presence with Analytics:
Pinterest has its own analytics platform so it is the best way to track your profile and engagement growth, find your top influencer and repinners and measure your competition.
10. Include Rich Product Pin to Your Site:
Rich Pins are Pins that include extra information right on the Pin itself. While adding the rich pin to your site might sound like a daunting task, it’s really not. All it takes a basic knowledge of embed, schema.org and Open Graph.
11. Focus on Image Quality:
Pinterest is all about visuals. The more interesting image you post, the more likely people on Pinterest are to look at it. If you post high quality and attractive images on your blog posts, people will more likely to pin those as well.
12. Use Keyword in Your Descriptions:
If you want to see your Pinterest account in a search result, then include relevant keywords in your profile and boards descriptions that relate to your business.
13. Use Different Image to Link Back to Your Site:
If you have an old blog post that you would like to promote on Pinterest and the original article doesn’t have a pinnable image then upload a Pinterest friendly image. Simply, click on “+”on your Pinterest page and select “upload a pin”.
14. Pin Regularly:
Pinning consistently helps maximize your store’s exposure and customer engagement. If you post regularly on Pinterest then it shows you are part of the Pinterest community rather than just using Pinterest to store pictures.
Pinning consistently helps to maximize your store’s exposure and customer engagement
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15. Cross Promote Your Pin to Increase Followers:
If you have recently started using Pinterest then take advantage of other networks to grow your followers and engagement. You can tweet about your new pin board on Twitter. This way you can promote your Pinterest account.
Don’ts of Pinterest Marketing Strategy:
1. Don’t Post Low-Quality Image:
As everyone knows Pinterest is the visual platform so don’t post a poor quality image. Whether you pin your product or something your audience would find interesting, post an attractive image. Make sure anything you post that represents your brand.
2. Don’t Ignore Group Board:
Group boards are community boards for invited members to pin on the same topic. The sorts of boards you want to participate in are well curated, have a member of active members and moderators are quick to remove people who violate the spirit of the group board.
3. Don’t Just Pin Your Own Content:
You should not pin your own content always. Rather than just pinning your own content, pin content related to your business, interesting images, quotes and mix in your products and articles. Create a different board that cover your targeted customer’s interests. This will also allow you to feature your best products beside them.
Pin content related to your business, interesting images, quotes and mix in your products and…
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4. Don’t be Inconsistent:
Every day your followers want something new from you. So you need to pin consistently, every day if possible. You can use some automation tools that help you schedule pin images consistently.
5. Don’t Make Your Profile Hard to Find:
Add the relevant keyword to your description and Keep your profile specific to your company so that everyone can search you on Pinterest easily. This way you more and more people can connect with you and increase your follower as well.
6. Don’t Leave Empty or Incomplete Board:
No one likes to follow or connect with you if you have an incomplete profile or empty board. Some marketers pin one or two pins and don’t login regularly. This will affect your brand. If you don’t have enough content to pin on board regularly then you can use a secret board and keep pinning it and when you have enough pins you can share it one by one according to your requirement.
7. Don’t Forget to Add Pin it Button to Your Site:
Undoubtedly, Pinterest makes it easy to add a social share button to your website. This makes it easier for users to share your images and you can also more easily control what images from your site are shared.
8. Don’t Use Too Many Hashtags:
Don’t use too many hashtags in your pin description or your profile because hashtag on Pinterest doesn’t work the same as they do on Twitter or Instagram.
9. Don’t Pin Anything and Everything:
Don’t make this mistake because pinning everything and anything clutter your pin boards. Don’t afraid to pin interesting content that your target audience would enjoy and that’s at least just connected to your business.
10. Don’t Pin All Your Pins into One Board:
Instead of pinning all images into one board, you need to pin images into a different board. This way your board looks appealing and attractive and you will get more followers on your board.
Now it’s Your Turn!
Are there any other do’s or don’ts that I forget to mention in this blog? I would love to know what I have missed. Share your views in the comment box below.
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