If your brand is on Snapchat, then you know the importance of keeping your snaps fun, fresh, and unique. It’s easy to customize your snaps to make them stand out from the pack, and our Los Angeles social media agency is here to show you how.
Customize Text Color and Size of Snaps
The color and size of your text can easily be customized to your heart’s desire. After you type some text, click the “T” symbol to make the text bigger. Then, tap on your text. You can then play with the color picker to change the color. Press and hold over the text to bring up the highlighting tool, and select individual letters for which you want to change the color.
You can also doodle on your photos with different shades of color too, including both black and white. When you select a color, drag your finger over to the top left of the screen for lighter shades that will eventually turn to white. Drag down towards the bottom for darker shades and the bottom left for black.
Combine More Than One Filter
Everyone knows you can place a filter or Geofilter on your snaps, but why limit it to one? Make your snaps stand out by combining multiple filters. After taking your photo, swipe right or left to choose your first filter. Next, hold one finger steady on the screen, and swipe with a different finger to select another filter.
An example of using multiple filters
Add Music to Snaps
Sometimes a snap needs music to feel complete. It’s easy enough to add a soundtrack to your snap: simply load the song onto your music player on your phone (iTunes, Spotify, etc.), and when you start snapping, the song will continue playing in the background.
Note: Everyone, but particularly brands, need to pay attention to music rights. You could land in trouble if you use unlicensed music in advertising.
Create Custom Filters
You can create filters yourself by using the emojis and stickers in Snapchat. First, find an emoji that has an outline color you want to use, which could even be your brand colors. Then, make the emoji larger by expanding it multiple times, and as you do, move it to one side and down, and move around to place a cool and unique filter all your own.
Snapchat is a fantastic opportunity for brands to reach the teen and millennial markets and create fun and memorable content. Do you have any other suggestions for customizing your snaps? Tweet them to us at @SocialControlLA!
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