2017-10-23



If you have a business, chances are good that you have images and documents and other digital assets that you need to store, find and then share — with staff and vendors and customers. Oh my!

And if you’ve found your way to this blog, you probably already realize that you need a “professional-strength” digital asset management system. In short, you’re DAM ready for digital asset management software that can help you manage and streamline all your visual content. But which DAM solution is right for you? Let’s take a look.

Widen’s full-scale digital asset management software is our original. Launched in 2000, it was designed for mid-to-large businesses. But we soon saw that there was a need for a smaller — but equally professional — DAM system that would bridge the gap between Widen’s comprehensive digital asset management system and personal-use products like Dropbox. So Smartimage was created to fill that gap. We like to think of it as DAM lite.

Launched in 2013, Smartimage was made especially for small-to-medium sized businesses of all types. From mom-and-pop operations to non-profits, it’s used by schools and churches, clubs, teams — and yes, even big businesses. Because no two organizations are alike, their needs will differ — along with their DAM solutions.

So to determine if Smartimage is the right DAM system for you, you need to look beyond just size. With less storage than the original, it comes at a significantly lower price — making it a perfect fit for many smaller organizations. But more importantly, you need to ask yourself this: what are you looking for in a digital asset management system? What file-sharing problems do you want to solve?

Widen and Smartimage will both solve your basic digital asset management requirements —allowing you to store visual content and share your digital assets with other users. Here are some of the features you’ll get with Smartimage:

Basic metadata

Public and private sharing

Anonymous photo collection

Password-protected collections

Basic analytics

API

Widen DAM, of course, offers you all of these features and more. But … we’ve found that many smaller companies just don’t need the extras that our large clients do. Not because they’re less important — but because they’re typically working with fewer employees, fewer customers, fewer vendors, and fewer digital assets. And that makes their DAM needs — and DAM solutions — that much less complicated.

Our full-scale Widen DAM system provides customers with a guided implementation, consulting services and continuing support. But here’s the deal — we believe that our Smartimage DAM software is so easy to use that no training is needed. But don’t worry, if you do have questions, our email and chat support is here to help you every step of the way. Because no matter which DAM system you choose, our goal is to help your business be the best that it can be.

Still not sure? Feel free to contact us — or sign up for a free trial today!

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