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Sales is the activity of selling goods and services to customers in exchange of money. Every organization lives and breathes on this integral component and it forms the backbone of their business. Whether it be the retail industry or the online/internet...

Say you’ve got an offer you want to promote. You’ve got a particular audience for it in mind. And you’ve heard that a landing page is likely the best way to get that audience to take you up on that offer. There’s just one missing piece … What exactly...

The interest in and demand for landing pages has grown substantially over the past decade. The reason for this growth is simple: Landing pages are the best solution to optimize paid advertising campaigns and provide a personalized experience for the...

Show Me The 35 Best Landing Page Tips Your low conversion rate might not have anything to do with the design of your landing page. Instead, it could be that you’re using the wrong type of page at the wrong time. The buyer’s journey is long and complex...

Do you know what a marketing funnel is? If you answered no, you might not be marketing as effectively as possible. Marketing funnels are all about moving users through a process (normally called the buyer’s journey). The goal of moving them through...