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Mobile Marketing is a method of establishing communication with the targeted consumer through mobile device. Medium of communication used is simple marketing text, encouraging the consumer to visit their mobile website or motivating them to participate...

SLJ‘s August 2016 Popular Picks feature some great titles that your kids and teens will be clamoring for. This month, check out the latest from Nicola Yoon; Dan Santat’s newest early reader, part of Mo Willems’s “Elephant and Piggie Like Reading” series...

Calories are a measure of the amount of energy in food. Knowing how many calories are in our food can help us balance the energy intake with the energy output. Calorie counting is a complicated business. Fat, carbohydrates, protein, sugar — are all calories...

Get the tongue-in-cheek thanks, Obama elephant hat if so inspired (it’s purple as in we’re all in this together, whether red or blue): elephantjournal.com/hats ~ Just watched the last, final, farewell, no-more-to-come speech as President by the greatest...

WEDNESDAY, SEPTEMBER 25, 2013 Part 3—With a weak intellectual culture: This past Sunday, the Washington Post gave major play to Amanda Ripley’s new book, The Smartest Kids in the World. A cynic would say it’s easy to see why the Post...