“An investment in education gives the best returns.”
– Benjamin Franklin
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ACTUAL CASE HISTORIES: Over the last few years, many of our clients and mentees have noted that (a) they’ve recently taken career-oriented online courses, and (b) have, seemingly as a result, experienced a positive career step forward. It seems to us that the convenience, reasonable cost and inherent value of taking one or more online courses can far outweigh the requisite contribution of time, effort and expense. That is why we strongly recommend them.
LESSON TO LEARN: Many years ago we sat down and thought long and hard about what steps an employee could take to increase her or his chances of achieving a good measure of job security and career success. Among the seven steps we came up with, the first step was “Assemble Unique Human Capital.” In “plain English” that means “Make Yourself Unusually and Uniquely Valuable,” and you’re bound to do well.
Whether it’s a hiring manager, a Recruiter, an Angel Investor, or your clients, whoever is your hoped-for employer, you need to be perceived by them as the kind of person they are looking for. Consider how much extra they might pay to get the best candidate available. Consider, too, what might tempt them to pay even more to hire you, motivate and retain you for years because they value “who you are” and “what you offer.” It will be your ability to both “talk the talk” and “walk the walk,” that will create your perception of an outstanding job candidate and a “keeper,” too.
Today’s array of well-designed, informative and “human-capital-enhancing” online career-related courses offered by colleges and universities worldwide has grown into an amazing resource you can use in a targeted, near-sculpted fashion, to enhance your own Unique Human Capital, to (a) get you hired, (b) increase your day-to-day success, and (c) enhance your overall career experience so long as you remain working.
There has never before been a time when your knowing more about what you do for a living, its allied fields of support, how to best grow and market what you produce or what service you offer, has been more important. It all starts with your valuable “Unique Human Capital,” and that can be turbo-charged by one or more career-oriented online courses.
The highly competitive nature of the market for online courses has significantly increased the quality, decreased the cost, and encouraged higher and higher number of online course offerings from more and more colleges and universities.
Here’s just a handful of the thousands of online career-oriented courses:
How to Start a Start-Up
Basic French Language Skills
High Impact Business Writing
Intro to New Venture Finance
Principles of Data Analytics
Intro to Computer Science
Certificate in Animal Welfare
Disruptive Strategy
Big Data for Social Good
Expert Approach to Public Speaking
Public Health Administration
Social Media Marketing 101
How to Make iPhone Apps
Beginner’s Adobe Photoshop
Alternative Investment Management
Strategic Hospitality Marketing
Entrepreneurial Essentials
Film and Media History
WHAT YOU CAN DO: Consider these fourteen (14) thoughts:
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