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Every brand you like online (Amazon, Facebook, Google and more) are monitoring your every move. Are you creeped out? They're monitoring you for many reasons. Some are doing it to better understand if what they're creating works, in terms of how you...

Further moves are being made in the fast growing advertising technology “adtech” world again today. Los Angeles based online advertising services provider, Rubicon Project, filed an S-1 with the SEC today which is a significant...

by Tony Evans Nick just joined our advertising company as a data scientist. In fact, he's one of the 50% of staff who are data scientists. But what's happened to the chain-smoking, Martini-swilling folk we see in Mad Men, who used to be the driving...

I once knew a marketing guy who always thought he could shape-shift the numbers and make them look good. That guy got fired from his job and cost his company hundreds of thousands of dollars. I once knew a company who was afraid to try anything new....

If you've spent any time browsing the Internet, you are sure to have seen banner ads. These small rectangular advertisements appear on a variety of Web pages and vary in appearance and subject matter, but they all share a basic function: if you click...