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How do companies digitally transform themselves to better engage their customers? projekt202 Digital Transformation Officer Kevin Green In this interview, projekt202 Digital Transformation Officer Kevin Green takes an expert look at the ways companies...

Accenture Brian Whipple, head of Accenture Interactive Management consulting firm Accenture announced it had acquired UK advertising agency Karmarama on Tuesday. Speaking to Business Insider, David Whipple, who heads the Accenture Interactive unit...

Digital transformation is more than taking offline marketing strategies online and having one cool advert in a push campaign. Today, marketing is every touchpoint with a brand. This includes a consumer visiting a mobile site, browsing merchandise at...

Digital transformation has opened up opportunities for exchanges of information in new ways. Consumers are not just embracing this, they are demanding it and as a result it has radically changed their behaviours. A recent ONS report shows that the internet...

Over the horizon Please click here to register for Mobile FirstLook: Strategy 2017 in New York on Jan. 18, 2017 Join senior executives and decision-makers at Mobile FirstLook 2017, the nation’s premier conference discussing advertising, marketing,...