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In two prior posts, Part 1 and Part 2, I discussed the role of social media beyond its application in marketing.  This third installment connects some thinking on how social media can change the nature of products and services and social media technology...

Last December I made some predictions about what will happen to social media this year. Now it’s time to see which of the predictions came true and what did I miss. I’ll be grading myself, one point for being spot on, 0.5 points if the trends that are...

The evolution of content that drives social media engagement is clearly moving to a level that will test the skills and commitment of online business marketers. One reason for this is that we are no longer just working with, but also living in a world...

Epicurious’s Twitter transgression in the wake of the Boston Marathon bombing has been well-documented. Most reports addressed the outrage over the tweets, the initial tepid apology and the subsequent unequivocal mea culpa. Most reports also chided the...

94% of small businesses leverage social media. In the last year, they had a 73% increase in social media spend and social ads. Their main goal for their social media usage is to attract new customers, and 61% of them find it to be effective in accomplishing...