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We've detailed a lot of our favorite things out of Facebook's new Audience Optimization tool, which provides over 282,000 listings of things that Facebook believes its users are interested in. Facebook designed its tools so that publishers can target...

Ad tech company Rocket Fuel is laying off 11% of its headcount — 93 members of staff — as it looks to save $20 million in operating expenses, AdExchanger first reported. The firm last made layoffs in April 2015, when it shed 11% of its workforce in...

The real-time Adobe Digital Index results are in: Online shopping trends indicate that consumers took full advantage of their mobile devices to “shop on the sly” on Thanksgiving Day and “omnishop” while in stores on Black Friday...

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Lowe’s Extends #LowesFixInSix Vine Campaign With Eight ‘Helpful Hint’ Vines BBDO New York follows up its...

Datadog Datadog CEO Olivier Pomel With the 2016 holiday in full swing and the year drawing to a close, our thoughts will soon drift to our hopes and goals for 2017. For those who are dreaming of a new job at an up-and-coming young company, we’ve compiled...