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EMERSON T. BROOKING AND P. W. SINGER NOVEMBER 2016 Direct link to the publisher – Like most every­thing today, the campaign was launched with a hashtag. But instead of promoting a new album or a movie release, #AllEyesOnISIS announced the 2014 invasion...

Before I start, let me tell you that this post has originally been written by Rand Fishkin in 2011 but a lot of things have changed in the industry since then, so this post is actually an updated version of the original article. Travel industry is pretty...

Businesses and marketers pour a lot of their resources into developing, honing and implementing marketing programs with two goals in mind: to aid the business in achieving its “maximum profit potential”, and bring it to the point where it can sustain...

CYNOPSISSPORTS 03.09.17 Good morning. It’s Thursday March 9, 2017 and this is your first early morning Sports briefing. NASCAR and SiriusXM are going another six laps, inking a six-year extension to their broadcasting and marketing agreement through...

Each week, MediaShift will list upcoming online trainings and courses for journalists and media people — with a focus on digital training. We’ll include our new DigitalEd courses, as well as those from Mediabistro, NewsU, rand others. If we’re missing...