Payza is Bangladesh’s first e-wallet provider and online payment platform. It allows anyone to load money and use those funds to make online payments on e-commerce websites, as well as many other uses. They are continually working to ensure a better experience for their customers. Currently, Payza, along with Bangladesh Commerce Bank Ltd. (BCBL) is offering a big discount of 21% on all products of top most, popular e-Commerce sites of Bangladesh for 21 days starting from 8th to 28th February 2017, to commemorate the Language Martyrs of 1952.
Payza is the country’s first PayPal alternative designed specifically for Bangladesh market. It has a secure and easy-to-use system which brings out the promise to take Bangladesh’s e-commerce to the next level. Globally, Payza offers its service in more than 190 countries and in 21 different currencies. Since 2006, it has managed to achieve 14 million worldwide users.
SD Asia recently had a chance to talk to Amar S.Magon, Chief Marketing Officer of Payza BD. He talked about Payza’s values, plans, campaigns, etc.
There was a major gap within the digital payments sector across Bangladesh. With no Paypal and no other real e-wallet in place, Payza felt the need for them to come here and focus on helping the digital movement. They have completely localized their e-wallet to adhere to local perspective and needs. Payza’s success story has been about offering a customized platform that offers its users seamless online payments. With the country’s budding e-commerce ecosystem and aggressive forward movement toward a Digital Bangladesh, Payza has played an instrumental role in digital payments. They are focused on providing a superior user experience in Bangladesh.
Amar said, “Online payment needs to be easy and seamless and that’s exactly what we offer. No need to enter all your credit card and personal info every time you want to shop online, it should be just entering email and password and done!”
Payza aims to improve its user experience by continuously improving the product offering. Adding more and more merchants that people can shop at is Payza’s way of improving the user experience. While asked about the future plan, Amar bhai said- “Our future plans are to keep innovating our product so that we’re always ahead of the market. Our commitment to Bangladesh is unprecedented.” They have some really big partnership announcements coming soon which will continue to make the Payza user experience even better. They have plans to work very closely with BB to help move forward.
Payza’s marketing campaigns are very unique and always a fresh approach. They constantly communicate with their users so that they can get to know their consumers’ needs and wants. Through its well thought out marketing campaigns, Payza strives to convey the benefits of having an e-wallet through real life experiences and getting people to try and see how simple and valuable it can be.
Their current campaign is focused on the concept of February month. Payza-BCBL offered 21% discount in 21 days on the historical mother language movement month. The campaign started from 8th February and will continue until 28th February. Anyone who will shop online using Payza will avail this offer. They have 13 major online brands part of the campaign. While talking about this recent campaign, Head of Operations Nafis Ehtisham said, “One of the most significant months of this country is the month of February as we remember the Language Martyrs who sacrificed their lives to protect ‘Bangla’ as national language during Language Movement. Language is amongst the most powerful instrument of a nation. We as a whole are proud of fighting and preserving our heritage, our mother-tongue Bangla. Payza is offering this campaign as a remembrance to all the martyrs and a tribute to the whole month of February.”
Mr. Magon believes there is a huge scope for fintech in Bangladesh. Though the sector is still at its infancy in many ways, tremendous growth will be witnessed soon. He also mentioned that Payza is always open to working with new, young and talented startups in the space. They are already partnering with some amazing young companies here and in future wants more to be added on the list.
For the startups in the fintech sector, Mr. Magon suggested – “Be pioneers and always be ahead of the game. Think future and solve a problem. Disrupt the market and always keep user experience at the forefront. Follow your heart.”