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The days of passively talking “at” your audience online are well and truly over. It’s no longer enough to just put up a page on your website with static information. To succeed in today’s highly connected global and digital world, requires actively ...

In the not too distant past, theatre companies across Europe faced a dilemma. It was this: in an age where attention spans are steadily decreasing, how does one keep theatre alive and interesting for the audience, especially the youth? The answer, they...

We have asked several foreign ministries to answer some questions about their #DigitalDiplomacy. Here’s a guest post from the Foreign Ministry of Israel. Which is/are your preferred social media channel(s) and why? Choosing the online platforms on...

The Company My client who I am exclusively representing is an exciting and innovative organization who are looking to hire a Social Media Executive as part of their ever-growing marketing team. They are looking for an Arabic speaking, reading and writing...

Creating an identity or image is important for any start-up. You need to have good branding if you want customers to remember your business. It also sets you apart from the competition. If you want to enhance your business brand, try these tips: Provide...