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Digital out-of-home revenues posted double digit growth last year in the US
via admin.thedrum

Last year, digital-out-of-home advertising revenues in the US grew 11 percent to $2.7bn, marking the medium’s fastest growth rate in five years, according to research firm PQ Media. The research states that digital out-of-home revenues “grew at an accelerated...
Clear Channel Outdoor Study: ‘Digital Asset Wastage’ in Out-of-Home Represents a Lost Opportunity for Advertisers Valued...
via adtechdaily

NEW YORK - Digital out-of-home campaigns that fail to utilize the unique features offered by the medium represent a lost opportunity to the global advertising sector valued at up to $2.3 billion a year, according to a newly released study from&nbsp...
Clear Channel Outdoor reports declining domestic sales, but growth in international markets
via talkingnewmedia

Sales in the Americas fell 5 percent, but revenue overall grew 2 percent in Q2 report Press Release: SAN ANTONIO, Texas – July 23, 2014 — Clear Channel Outdoor Holdings, Inc. (NYSE:CCO) today reported financial results for the second quarter ended...
Envision Solar Launches Digital Out-of-Home Advertising on Environmentally Friendly Solar Recharging Ports for Electric ...
via blog.domedia

Envision Solar is a leading renewable energy company based in San Diego, California. The company offers advanced, high quality solar energy products, including the unique and patent pending “EV ARC” (Electric Vehicle Autonomous Renewable Charger). The...
Digital OOH Revenue Grew 9.3% Globally Last Year; 2014 Predicted Higher
via sixteen-nine

PQ Media’s annual performance benchmarking for the digital out of home industry suggests despite all the geo-political calamities and shaky economies, the sector saw 9.3% revenue growth globally in 2013, and 2014 should be better. The just released...

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What is Digital Out-of-home (DOOH) advertising?

Always wondered what Digital Out-of-home (DOOH) advertising is and how it works? From programmatic to facial analysis. You can read it here!
What is Digital Out-of-home (DOOH) advertising?

What is Digital Out-of-home (DOOH) advertising? Over the past few years, advertisement has changed beyond comprehension. The restrictions and limitations are no longer able to capture the beast of adv...

The growth of Place-based Digital Out-of-Home Advertising

Outdoor advertising in the form of Digital Out-of-home Advertising (DOOH) is on the rise. But why is that?