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It seems almost every day a new Twitter-like platform or social feature emerges, causing all of us to Google, “How do I Periscope?” or “What’s Meerkat?” To find out what media pros really need to know to be considered up-to-date with social media skills...

When I first started my career as a digital marketer, I remember at first I was a bit overwhelmed by the sheer number of projects, clients and deadlines. Today’s digital marketers often wear many hats, manage a slurry of different projects, both...

As a businessperson of the 21st century, you are well aware that you can no longer be a successful marketer without constantly providing your target audience with new and fresh content. Being great at content marketing implies abandoning some obsolete...

  by Cindy Hayes When someone speaks about the leader – the boss – the CEO – there is a very definite picture that comes to mind. The suit, the tie, the slick-backed hair going gray at the temples, etcetera. (Much like Mad Men...

I extract items for the Friday Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing. News Facebook’s Workplace arrives—In tests it was called Facebook at Work, but now that...