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"The blog is mightier than the sword." --Headline for article by journalist Amit Lewinthal, israelhayom.com (2012), perhaps relevant eons ago (by social-media standards); image from PDCAST [LISTEN] On Culinary Diplomacy: Culinary diplomacy utilizes...

By Hasnain Zaheer Personal online marketing Connectivity is the 21st century electricity, data centres are the new rail tracks, and targeted advertising platforms such as Google AdWords are the new engines that pull our intentions, needs and wants...

With over 4 years of experience in blogging and search engine optimization I decided to share almost every possible way to create backlinks. Links to your blog or website can help your website accumulate a large audience (make sure to have killer...

EMERSON T. BROOKING AND P. W. SINGER NOVEMBER 2016 Direct link to the publisher – Like most every­thing today, the campaign was launched with a hashtag. But instead of promoting a new album or a movie release, #AllEyesOnISIS announced the 2014 invasion...

Regularly updating a company blog can be an effective tool in your marketing strategy. Blogs have the potential to reach a wide audience, can encourage traffic to your company’s website, improve your SEO and promote your brand. It is a low-cost way to...