Rufusleonard.com

The branding process is a systematic approach to creating and promoting a firm’s brand. It is essential to the success of any marketing and business development program. Brand building consists of five interrelated phases, each building upon the last...

Group has worked with local authorities to deliver an enhanced Portsmouth-Waterlooville service After five years of decline, patronage growth has finally returned to FirstGroup’s UK bus division. Although the group continues to face major challenges...

There are many reasons why a professional services firm might consider rebranding. Most of them are firmly rooted in a need to reposition the firm in the marketplace. It could be as simple as the merger of two firms or as complex as a major shift in...

Bharti Airtel Limited, or as we all know Airtel, is a leading global telecommunications company having operations in 20 countries across Asia and Africa. It has a customer base of 325 million across the company, as on March 2015. The portfolio of Airtel...

… it looks like the government was waiting till China Mobile was ready to launch, meanwhile delaying FDD-LTE by declaring a necessity to “test a converged TD-LTE/LTE FDD network at a later date”.  China issues 4G licenses [Xinhua...