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Regularly updating a company blog can be an effective tool in your marketing strategy. Blogs have the potential to reach a wide audience, can encourage traffic to your company’s website, improve your SEO and promote your brand. It is a low-cost way to...

So here's a thing that has been bothering me for a while: apologies. Specifically the apologies you often see on blogs when the author has been unable to post for a while. They just make me really sad. Please don't misunderstand me: I totally do understand...

Understanding how to blog correctly is important. We shall provide some blogging tips and a complete guide to blogging for those new to this form of online interaction. If you want to blog seriously, or even to make money as a professional blogger, this...

The Beginner Blogger's Bootcamp is a series of posts published once a week on Monday evenings. It is designed for new bloggers, those thinking of starting a blog, or seasoned bloggers wanting a refresher, and covers everything from starting a blog to...

When building your blog, it is important to have usability in mind. If the potential reader is irritated by the layout or design of your blog, they will not visit your blog again. According to marketing gurus, you need to retain a reader within the...