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The famous psychophysicist Dr. Howard Moskowitz once said: “There is no perfect Pepsi; just different kinds of perfect Pepsi for different groups of people.” His point is that every visitor that comes to your website is different –– bringing along...

Okay. The Super Bowl is over. The New England Patriots won. Of course they did. They (almost) always do – and this time they came back from being down by three touchdowns, tying the game at the last second, and then suddenly winning the game in overtime...

The era of the CMO has arrived. Chief marketing officers are more important to the success of global businesses — and more powerful — than ever before. Marketers are not only executing on corporate strategy, but are also often among the key shapers...

CYNOPSISSPORTS 12.23.16 Happy Holidays! We are not publishing from December 26-January 2. Your next Cynopsis newsletter will arrive bright and early on Tuesday, January 3. Good morning. It’s Thursday December 23, 2016 and this is your first early...

Strategy. Consistency. Focus. These are the key elements of content marketing strategy success in today’s content marketing world, according to my podcast guest, Joe Pulizzi. Joe is the founder of Content Marketing Institute and it’s cornerstone event...