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Written by: Klaudia Tirico Invoca’s Voice Marketing Cloud is designed to connect and inform the customer experience by delivering the same capabilities for telephone engagement that digital marketing clouds from Salesforce, Adobe and Oracle bring to...

The Oxford Dictionary defines a ‘mobile phone’ as “a telephone with access to a cellular radio system so it can be used over a wide area, without a physical connection to a network” and the word ‘mobile’ as “able to move or be moved freely or easily...

Today’s consumers are more informed than ever before. They seek information throughout the purchase process and this, in turn, drives their use of smartphones and their consumption of online information. While this comes as no surprise, there is a deeper...

Millennials may be slowly forgetting that their mobile phones make calls, but there’s still a good amount of cash/intelligence to be had in gathering enterprise call statistics to gain more complete portraits of customers. Invoca is looking to help...

According to the Mobile Marketing Association's Location Leadership Forum on March 23rd in New York City, location is fast becoming the new search of marketing in terms of opportunity for growth. Speakers spanned major brands (Macy’s, Dunkin) as well...