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Learn how the Toy Industry Association executed a three-phase initiative that resulted in a 67% increase in clicks and 56% increase in opens of their monthly enewsletter. Toy News Tuesday is TIA’s weekly enewsletter, delivering the most up-to-date information...

Thanks to declines in circulation and advertising revenue, many of the world’s leading consumer magazines are hurting today. But are magazine publishers doing everything they can with email marketing to improve their situations? After analyzing...

Building an effective and engaged subscriber list, although crucial to email marketing success, is just one single element of a larger puzzle. Maintaining and managing an existing email list may in fact be just as important, if not more, as attracting...

Every marketing strategy has common objectives – Generate Quality lead and Max. Conversion. Inbound marketing is the most effective marketing method for achieving these objectives. What is Inbound Marketing? Inbound marketing is all about attracting...

In 2008, Seth Godin published a list of things that “every good marketer knows”. Among that list was: “Anticipated, personal, and relevant advertising always does better than unsolicited junk.” His conclusion was that there is a very big difference between...