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Years ago, I was working as an online marketing manager at a digital marketing agency in Salt Lake City. One of my clients was a large university that offered online courses. The client had expressed concerns that while organic search traffic was up...

In this session of the Online Income Lab podcast, I welcome back Mike Cooch – an uber-successful serial entrepreneur – both online and off. A few months ago, Mike launched a Warrior Special Offer (WSO) and got WSO of the day in his very...

“Make your mark in New York and you are a made man.”  –  Mark Twain It’s a funny story…… When I was in college, I was sitting in a bar with a friend and we were looking for a one-hour college course to fit into our schedules. It had to be between ...

CYNOPSISDIGITAL 12.06.16 Good morning. It’s Tuesday December 6, 2016 and this is your first early morning digital briefing. TODAY’S CODEBREAKER Digital goods: In e-commerce, digitalgoods is a general phrase referring to any goods that are stored,...

Digital marketing has been a part of recurrent conversations in branding and promotion for several years now and has become a key component of mainstream marketing channels. That’s because the very definition of digital marketing—use of sophisticated...