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When Captain Picard of the USS Enterprise wants something done, he points his finger and orders someone to “make it so.” This catchphrase is what the retail giant Amazon almost called itself: “MakeItSo.com.” Doesn’t have the same ring to it, right?...

Course Code: AMK-01 Course Title: Marketing Assignment Code: AMK-01/TMA/2014-15 Coverage: All Blocks Maximum Marks: 100 Attempt all the questions. 1. Discuss various branding strategies available to marketers. Also discuss their relative merits and...

Shortly after the onset of the Revolutionary War, Americans started to harass British commercial shipping close-to-home. One ship captain who engaged in this type of naval warfare was Gustavus Conyngham. He was credited with the most ships apprehended...

I’m finally getting around to a book that I’ve had for some time now and here is the first half of my File Preview of it so far and see the next Post for the second half: …File Preview… • MURDER BY INJECTION • The Story of the Medical Conspiracy Against...

Something you may not know is that I keep a folder in my email client where I stash reader comments and emails for future sharing.  For one reason or another, the folder was buried and when I checked this morning, there were over 70 items saved.  Sounds...