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Download Article Tweet Post Author Rob McCullagh Strategic Account Director The common catch phase is that data is the new oil. I disagree. Oil can be stored data must be used or it … With any major investment, a CEO is expected to fully understand...

During a recent content marketing event in Boston, a panel member posed the following question to the audience: “How many of you believe revenue is the ultimate goal of marketing?” While a number of hands flew up immediately, I was shocked...

Eric Kavanagh, Bloor Group CEO, chatted with TIBCO Analytics Senior VP and General Manager Brian Gentile on April 1, 2015. This Inside Analysis interview covers the subject of putting analytics to work to gain faster, smarter insights throughout the...

Define what you’re looking for before you turn to professionals for help. Recent research from 165 senior level marketers and 115 agency executives by RSW provides some valuable insight on the state of organizations and the relationships that they’re...

Some of the eminent economists of the world are as follows:  1. Aristotle 2. Gandhi, Mohandas Karamchand 3. Einstein, Albert 4. Galbraith, John Kenneth 5. Davenport, Herbert J. and Others. Eminent Economists # 1. Aristotle (384 – 322 B.C.): Socrates...