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Link building. It’s the backbone of SEO. The way we build links has changed quite a lot over the past decade, but links themselves are no less valuable. Like me, you may remember the early days of online marketing, when generating backlinks to a website...

Submitted by Daniel Cloud The Market for Lemons, the Market for Bullshit, and the Great Cascading Credence Crash of 2016 “The cost of dishonesty, therefore, is not only the amount by which the purchaser is cheated; the cost must also include the loss...

Pexels In 2016, content reigned supreme. But not just any kind of content. This year saw an increase in demand for compelling interactive content, such as 360-degree virtual reality videos, the growth of visual content, such as infographics, a bigger...

Companies are increasingly relying on social media influencers to stand out in the social noise and impact shoppers' purchasing decisions. Consumers’ trust in brands for a reliable source of information is dwindling, which is contributing to the rising...

When all you have is a hammer, every problem looks like a nail. This proverb accurately describes how writers try to make money online – through writing alone. Neil Patel recently demonstrated that a blog can generate $100,000 a month, when it forms...