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“Any damn fool can put on a deal, but it takes genius, faith and perseverance to create a brand.” - David Ogilvy Coca-Cola. Apple. Google. Microsoft. McDonald’s. In all likelihood, consumers know exactly what these brands are...

Read the original post Branding Advice You’ll Never Forget, From Brands That Are Shaping Tomorrow. When it comes time to focus on your company’s branding, it is always good to get advice from the experts who have done it. Draw expert insights from those...

I have read an awesome book on branding called “Brand Against the Machine”by John Morgan and for the first time I can honestly say that this is a book that all branding people NEED to read.  In the very first chapter the key thesis of the book “the future...

You know all that mail you get from people trying to sell you stuff? You probably throw most of it away… But there’s a reason why businesses keep paying those mailing and printing costs: it flat out works. Direct response marketing – sending targeted...

Wednesday, 8:59 pm Reno, NV “What’s so funny about peace, love and understanding?” (Nick Lowe) Howdy… One of the first things you hear, when you’re learning about fundamental copywriting and ad creation… … is to avoid humor like the plague. The...