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We’ve come a long way since the early days of e-commerce. Back when AOL was king, the major challenge of online retail was simply convincing people that the Internet was a safe place to shop. People have become savvier over the years, replacing...

The post below was written by Giles Thomas, founder of AcquireConvert and head mentor for marketing at the Google Accelerator Launchpad. What e-commerce business doesn’t constantly ask: “How do we get more users to check out?” It’s the simplest and...

There are a lot of e-commerce websites. It is very confusing for the buyer to buy smartphones. Now the thing is that there are a lot of smartphones getting manufactured and launched. Most of the people are buying smartphones from popular e-commerce portals...

Ever wonder why we admire superheroes? It comes down to two fundamental concepts: A. We know they care about us. B. We trust them to get the job done. The expectations we have for superheroes are like those that we have for our landing pages. (Just...

What will I do without you, MrLens. I wrote an article about "The Danger of Coloured Contact Lenses" last year for a magazine and while I was doing research for that particular piece, I've read and learnt so much about cheap lenses selling on facebook...