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On February 23, Foundr announced that we were launching the latest version of our Instagram online course. This was, and still is, a huge deal for us, because it was the first time we had ever attempted to do such a large-scale product launch. By large...

Chapter 1: Introduction and Why You Should be Using Facebook Facebook is one of the biggest and most successful websites on the internet. In fact, it’s the second largest overall, second only to Google in terms of users. It’s often (correctly) quoted...

Jay Z called me. It was just after 3PM on a Tuesday afternoon in mid-May — right after I’d attended his B-Sides concert in New York, and about a week into researching his Tidal music service. A few minutes before Jay called, I got a call from someone...

After such a tumultuous year, the music business community is anxious to see what 2016 has in store for them. In this article, we look at six marketing trends which are likely to feature prominently in the coming months. ___________________________...

Everywhere around us, we can witness signs of marketing. From the small flyer being passed around on subway stations to the large, blinking LED screens in major streets and intersections. That is marketing at work. Even a simple conversation between...