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An interesting survey from the Chartered Institute of Marketing (CIM) has found that consumers want more regulation when it comes to social media marketing. I can’t say I am that surprised because in my opinion legislation needs to be reviewed...

Uber CEO Travis Kalanick speaks to students during an interaction at the Indian Institute of Technology (IIT) campus in Mumbai, India, January 19, 2016. Photo by Danish Siddiqui/Reuters WASHINGTON (AP) — Uber’s CEO quit President Donald Trump’s business...

By Hasnain Zaheer Personal online marketing Connectivity is the 21st century electricity, data centres are the new rail tracks, and targeted advertising platforms such as Google AdWords are the new engines that pull our intentions, needs and wants...

“Marketing infrastructure.” Not too many years ago, that might have been nominated as an oxymoron, right up there with a deafening silence, sweet sorrow, and jumbo shrimp. But now, that’s where some of the most interesting developments...

Years ago, I was working as an online marketing manager at a digital marketing agency in Salt Lake City. One of my clients was a large university that offered online courses. The client had expressed concerns that while organic search traffic was up...