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It’s said an ounce of prevention is worth a pound of cure. In the case of your AdWords efforts, it’s a bit more like: a few hours of research is worth hundreds of thousands of dollars. Negative keywords are easy to overlook, but can be critical...

As the title of the blog suggests, managing a large Google Adwords account is not a piece of cake to get right. In order to be as effective as possible you need to ensure that all of the following are singing in chorus: Keywords are matched with highly...

Google AdWords | Pay Per Click Glossary - Googlexpres A Accelerated Ad Delivery: An ad serving method that displays your ads as often as possible until the daily budget is reached - See Ad Delivery Ad Scheduling: Also known as day parting, ad...

If you are still using exact or phrase match keywords, you should be aware that Google AdWords will be applying close variant keyword matching next month.  This also means the many advertisers who were disabling close variants for exact match keywords...

By Martin Schneck PPC is the primary component of online advertising. It’s a simple way to show your ads on various websites, paying based on the number of clicks the ad receives. We discuss PPC campaigns quite often here at eZanga, considering we offer...