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As a businessperson of the 21st century, you are well aware that you can no longer be a successful marketer without constantly providing your target audience with new and fresh content. Being great at content marketing implies abandoning some obsolete...

Posted by MatthewBarby This post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of Moz, Inc. Time...

Grammar Chic, Inc. has unveiled a new content marketing wing, complete with a robust social media campaign. Content marketing may not be anything new, but it is constantly gaining in adherents. According to a recent Curata survey, 71 percent of marketers...

One of the most important but commonly disregarded aspects of a content marketing strategy is the editorial calendar. Any successful digital marketing strategy requires robust planning and understanding. An editorial calendar gives a clear and coherent...

The old saying that content is king might be one of the most overused phrases ever to grace the world of digital marketing; however, it’s fair to say that it’s hung around so long because it’s actually true. Content marketing seems like it’s going to...