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As a marketer, it is important to reach out to potential customers through all mediums. Of all the mediums, email tends to be an effective and cost friendly way to promote your product or services. You can do a lot with email marketing. And since so...

Facial recognition systems might be in the next top-end iPhone – and might delay its introduction. Photo by nicolasnova on Flickr. You can now sign up to receive each day’s Start Up post by email. You’ll need to click a confirmation link, so no spam...

It’s kind of like “Which came first? The chicken or the egg?” Double Opt-in (aka Confirmed Opt-in) vs. Single Opt-in has been the debate for as long as I can remember when it comes to list building and email marketing. The email service provider always...

Do your emails reach out to your subscriber’s inbox? Or they find their way to spam folder? Why an email lands to spam folder instead of user’s inbox? Let us try to understand some of the strategies that may help avoid junk filters of web-based email...

If you’ve been doing internet marketing for some time, I’m sure you’ve already heard the phrase “money is in the list.” And, in fact, this statement is very true. Well… maybe it’s not 100% true. I would rather repeat Pat Flynn and say that, “The money...