Ionised matter, like plasma, still holds secrets. Physicists working with plasma jets, made of a stream of ionised matter, have just discovered a new phenomenon. Indeed, Eduard Sosnin from the Institute of High Current Electronics, Russian Academy of Sciences in Tomsk, Russia, and colleagues found a new type of discharge phenomenon in an atmospheric pressure plasma. It has been dubbed apokamp - from the Greek words for 'off' and 'bend', because it appears at a perpendicular angle to where plasma jets bend. Their findings have been recently published in EPJ D and are particularly relevant for the development of novel applications in medicine, health care and materials processing because they involve air at normal atmospheric pressure, which would make it cheaper than applications in inert gases or nitrogen.