Welcome to our E-commerce newsletter: All week we surf the internet, searching for helpful, awesome content related to the world of E-commerce, conversion, UGC and social media. Here are some of the best articles that we found interesting and thought you would enjoy too.
I’ve been wanting to ask you a question: What is the most difficult part of growing your eCommerce business? Reply in the comments section and share your thoughts and pain points with me, so I can share better content with you in the coming weeks.
6 Ways to Improve Your Facebook Ads
In this article from Social Media Examiner, Antonio Calero explains step by step how metrics can help you improve Facebook ads. First you’ll have to export your Facebook ads data to excel (he offers a visual guide to do it) and then the magic begins. You can: Track CTR to measure ad appeal, look at CPM to understand your overall costs, measure CPC to gauge ad quality, monitor impressions to assess data reliability, compare CTR with conversion rates to evaluate your offer, and combine conversions and CPA to measure ROI. All in one article, read on!
The 27 Metrics in Pinterest’s Internal Growth Dashboard
John Egan, Growth Engineer at Pinterest, gets asked a lot what metrics should be in the growth dashboard, so he decided to write an article on his website and share with us the 27 metrics they value the most at Pinterest when it comes to growth. You’ll find metrics related to monthly active users, acquisition, activation engagement, and resurrections. It’s all there, read and learn from the best!
Top 5 Lessons Learned from GrowthHackers Conference 2016
Hila Qu is the Product Manager for Growth at Growthhackers, quite a title huh? In this Medium post, she shares the most valuable lessons found in the 2016 conference to help companies build a growth strategy. Among the highlights she mentions that you should bake growth into your process and culture, establish your north star metric (and how to do it), think strategically about growth channels, commit to a data-driven testing approach, and the prediction of the year: sustainable growth is going to be hipper. Read all about ithere!
How To Lower Ecommerce Customer Acquisition Costs With User-generated Content
If you’re feeling like you spend way too much money trying to bring in new customers, you’re not alone. That’s why Jorden Roper explains how you can lower these costs by using UGC throughout your marketing efforts. How? Use UGC in Facebook and Instagram ads to win new customers, use UGC on your website to increase conversion without dishing out tons of cash, lower your content production costs on social media by sharing UGC, and partner with brand ambassadors on Instagram to boost product awareness. You can read the full article here!
How To Run A Weekly Growth Meeting That Gets Results
In this article, Brian Balfour writes about his experience as the VP of Growth at Hubspot. Specifically about the meetings he used to have with the growth team. Why would he write an entire article about this? Because they treated the meetings as experiments, and they optimized the process to get the best results in the least amount of time. Things like: Don’t focus on the what, focus on impact and learning; how to execute the meeting, the traps you must avoid falling into and other tips to hack your growth meetings. Don’t miss it!
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The post E-com weekly: Ecommerce Growth and Customer Acquisition Costs appeared first on Photoslurp | Visual Commerce and Marketing Platform.