Peter A Mayer. Integrated marketing agency specializing in travel & tourism and food & beverage. We use cultural insights to connect brands...

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  • NEW YORK (AP) — Lady Gaga is reportedly entertaining an unusual twist on her Super Bowl halftime show, which — though it’s not confirmed — she could perform from the roof of the stadium. If that comes to pass, she won’t be the only one making a big play...

  • TORONTO — The millions of Canadians tuning in the Super Bowl on Sunday night are more eager to take in the lavish television ads than the football game itself, a new survey suggests. A recent Harris/Decima poll found that while a third of Canadians...

  • EXCLUSIVE:  With Super Bowl XLVIII national ad inventory selling for upward of $4 million per 30-second spot, the local markets also are asking unprecedented numbers to advertise on the most-watched TV day in history. Doesn’t mean they&rsquo...

  • For many, the Super Bowl means epic shootouts, defensive shutdowns and last-minute, game-on-the-line Hail Marys. For others, it’s all about another skirmish: The Battle of the Brands. Every year, companies spend millions of dollars for just a few seconds...

  • Ahead of Super Bowl 51, The Drum has asked some of the industry’s most influential people to reflect on their favorite Super Bowl ad of all time and discuss why it stands out to them. We’ve also asked them to give their thoughts on whether they think...

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