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The following is an excerpt from the book Cut the Crap, Get a Job! a New Job Search Process for a New Era. In preparation of your next job or PA school interview I will be running a series of excerpts from this book over the next few months. Email is...

Once, in 1899, Nikola Tesla had an interview with a certain journalist John Smith, when Tesla said “Everything is the Light“.  Full transcript below. Tesla: Yes, these are some of my most important discoveries. I’m a defeated man. I have not accomplished...

There are numerous ways to ensure you are getting the most return out of your marketing campaigns.  However, one of the key contributors to highly effective call-to-actions is to ‘personalise’ your messages.  We all agree spending...

Courtesy Title Preference Known: Dear Mr. Smith: Dear Mrs. Gray: Dear Ms. Simpson: Dear Miss Wells: For more Writing tips, visit http://Writing.lifetips.com

Accountant (answering phone): Smith CPA, may I help you? Salesperson: Hi Mr. Smith. Did you know that you can now get a web address that ends in .accountant, rather than your existing .com domain? Accountant: I didn’t. Why would I do that? Salesperson...