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Optimove Raises $20 Million from Israel Growth Partners to Continue Innovating the Customer Marketing Space
via pressreleaserocket

Growth round comes on the heels of the company doubling revenue year-over-year for three years straight New York and Tel Aviv, Israel (PRWEB) September 14, 2016 Optimove, the leading Customer Marketing Cloud, announced today that it has raised $20...
Optimove Raises $20 Million
via adotas

Optimove Raises $20 Million from Israel Growth Partners to Continue Innovating the Customer Marketing Space. Optimove, a Customer Marketing Cloud company, announced today that it has raised $20 million in growth funding from Israel Growth Partners,...
News Analysis: Acquisition Brings Salesforce Customers To The Commerce Party
via softwareinsider

Salesforce Announces Intent To Acquire Demandware For $2.8B On June 1st, 2016, Salesforce signed a definitive agreement to acquire Burlington, Massachusetts based Demandware for $75.o0 per share or around $2.8 billion in cash. Constellation predicts...
Chapter 5: Establishing customer segmentation and brand values
via trinityp3

Welcome to the 5th Chapter of “The Ultimate Guide to Digital Marketing in a Data-driven World”. If you missed Chapter 4 you can read it here. This is one of a series of 11 posts or if you want to get the entire book in one hit you can download the full...
You Will Never Look at Your Customers the Same Way Again
via optimove

Customer segmentation is a tenet of modern marketing. It allows marketers to interact with small, homogeneous groups of customers with messages that best resonate with each segment. Benefits include increased customer engagement, satisfaction, loyalty...

Optimove.com popular pages

Machine Learning Marketing | Machine Learning in Marketing | Optimove

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Optimove | Positionless Marketing Platform

Discover Optimove's Positionless Marketing - an AI-driven approach empowering marketers to execute personalized campaigns independently & at scale.

Cohort Analysis Definition - Tools & Analysis | Optimove

Learn about cohort analysis and how it helps marketers reveal insights about their customers. Discover how Optimove's cohort analysis software makes it easy.