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“Get the Facts, Be Sure and then Decide.” Ezra Taft Benson Picture the scene: It’s 10am on a Monday and you’re sitting in a meeting room surrounded by tired-looking colleagues, all hoping the speaker will hurry up already because it’s time for some...

The era of the CMO has arrived. Chief marketing officers are more important to the success of global businesses — and more powerful — than ever before. Marketers are not only executing on corporate strategy, but are also often among the key shapers...

This Facebook Ad Beginner’s Guide will take you step-by-step through the process of setting up and getting started with your first Facebook campaign, or making an existing campaign much more effective. If you’re just getting ready to dip your toes in...

Sales is the activity of selling goods and services to customers in exchange of money. Every organization lives and breathes on this integral component and it forms the backbone of their business. Whether it be the retail industry or the online/internet...

I'm a pretty good writer, really. If you're not talented at writing you just have to outline some ideas that you have, pass them to a ghost writer, and they'll do the writing for you, they'll fill in the blanks, so your text will look friendly. What...