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57% —that’s how far the average B2B buyer is through the purchase decision cycle before engaging a team member in sales. Statistic courtesy of CEB Global. With nearly 60% of your customers engaging first with your content, then with your team, there...

At the Content Marketing Institute, our team is filled with people who have a genuine enthusiasm for the practice of content marketing. We also are fortunate to be supported by another team with a similar fervor – a vibrant #CMWorld Twitter Chat community...

By nature, people are visual creatures and we’re naturally attracted to images, especially those containing people. Marketers have found out long ago that using striking imagery accompanied with smart copy can affect people and their behaviour towards...

By Justin Gray Recently I sat down with Demand Gen Report to talk about the role of video in B2B marketing. I wanted to provide some additional commentary on the subject but frankly the more I thought about the topic I realized I really don’t like that...

Whether you are working for a company in health care, pharmaceuticals, finance, insurance, or alcoholic beverages, developing a successful content marketing program within a highly regulated industry is hard. But it’s not impossible. While there may...